Gallia
- Brewer of beers made in the Paris region (Pantin)
- 2.5 million bottles sold / year
Customer expectations
- Reuse beer bottles
- Uzaje's 2-phase mission
1st phase - 2021
- Coordination of the reuse project: reflection on the reuse loop, in-store collection model, logistics organization, customer communication
- Experimenting with a reuse loop and outsourced washing in a real-life situation
months of experimentation
0
distribution channels
0
collections per week
0
washed bottles
0
2nd phase - 2023
- Gallia becomes Uzaje's recurring outsourced washing customer
- 75,000 re-used bottles marketed
- Distribution channels: CHR network, Pantin brewery and website