Consumer demand for initiatives to reduce the use of single-use and disposable plastics is growing. From a meeting between three committed players: La Coopérative Scarabée, Triballat Noyal and Uzaje, the desire was born to develop a collaborative packaging reuse project via the Greater West regional ecosystem. And so ZeroWest was born.
The aim of the experiment is to set up an efficient recycling circuit for containers on a regional scale.
For 6 months , glass containers from a selected range of products will be collected inScarabée stores, washed and sent back to producers for reconditioning.
To date, 11 producers are partners in the program : Tante Hélène (from the Triballat Noyal group), Karine & Jeff, Les Coteaux Nantais, Les 4 Gourmands, La Brasserie du Vieux Singe, La Brasserie La Lie, La Brasserie Skummen, Les Vergers de l'Ille, Karma (from the Bio Groupe group), P'tits Fruits de la Forêt and Nomad'Yo. The trial includes a wide range of local and national brands in glass containers. In particular, Tante Hélène has decided to package its 400g fromage blanc in a new glass jar, a first demonstration in France of the replacement of single-use plastic by a washable, reusable container.
The products concerned will be identified in-store with the words "Bring me back!", and collection and information areas will be made available to customers.
To keep logistics short, the containers collected are washed at La Feuille d'Erable's adapted facility, located an average of 8 km from the network's stores.
The ZeroWest project press kit
The Cesson-Sévigné store was equipped on Tuesday March 3, and the other stores in the Scarabée group will be progressively equipped throughout the month.
Here's an in-store preview!