Since September 2019, customers of the Franprix store on rue Réaumur in Paris have been able to choose between single-use and reusable packaging for their meals. This new offer has since been tested by the chain, supported by Citeo and orchestrated by Uzaje.
Objectives for Franprix: to respond to growing customer demand for a more responsible way of consuming that produces less waste, and to test consumer interest in reuse and the environmental and economic efficiency of SolZero's solution.
Objectives for Uzaje: to test the economic and environmental efficiency of the solution implemented (packaging adapted to re-use, optimized logistics, high-performance washing station).
How it works: Emmanuel Auberger, founder of Uzaje (formerly SolZero), explains in pictures.
In a nutshell: customers at Franprix's Réaumur store in the 2nd arrondissement of Paris can now choose between single-use and reusable packaging for their in-store or take-away meals (salad bar, ready-made meals and fresh fruit juices).
Once they've eaten their meal, customers who have opted for reusable packaging place it in special bins in the store.
On a daily basis, Uzaje collects the dirty containers (jars and bottles) from these bins, cleans them in a washing plant near Rungis, and returns them to the store so that they can be used again by customers.
During the trial period, no deposit is set in order to test customer interest in reuse, without any financial constraints, with a very encouraging initial trend from the first weeks of the test.